The Thread | Bolt

1. bolt is now a HubSpot Platinum Partner Agency

We’re excited to announce that bolt is now a HubSpot Platinum Partner Agency!

2. Pantone picks two Colours of the Year 2021

What is Pantone Colour of the Year 2021? For those who don’t know, it’s a forecast of colour trends from Pantone for the year ahead.

3. How to create content for every stage of the buyer’s journey

There’s a reason it’s called the buyer’s journey. Customers don’t just purchase a product without any prior consideration. They go through a series of stages that leads them to the final purchase decision. Customers’ expectations are increasing and it’s important that you provide the information they need to make a...

4. What exactly is high quality content?

Marketers tell you that to truly engage your audience you must create high quality content. Your content has to be relevant and valuable for users to interact with your brand. Your content must also be optimised for search engines. You want your content to be deemed high quality by Google...

How to write long-form content to improve SEO

For years there have been differing views on how to create the best type of content for search engine optimisation. While the weight has mostly been in short form’s corner,...

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‘A moment’s insight is sometimes worth a life’s experience.’

How to write long-form content to improve SEO