Viewpoint for menu pin class add
digital marketing with the iOS15 update

How to adapt your marketing to Apple’s iOS15 update

Written by Laura Greenhalgh
Posted on 15 Mar 2022
Time it takes to read: 2 mins

Back to overview

Apple has released new privacy features within its iOS15 update including Mail Privacy Protection, which has raised eyebrows within the digital marketing community.

How does the update impact you?

When users opt in to Mail Privacy Protection on Apple Mail, it prevents senders from knowing when they open an email and masks their IP address.

This privacy feature could specifically impact how you track open rates and email-based A/B testing.

Our quick guide to adapting to Apple’s iOS15 update

We’ve created a quick guide that explains everything you need to know about Apple’s update and how we’ll adjust your strategy to determine email marketing success.

CTA - DOWNLOAD GUIDE

*DATA CAPTURE FORM*

Want to discuss the iOS15 update in more detail?

bolt will continue to monitor Apple’s privacy updates and how they impact your marketing success.

If you have any questions, book a meeting with us to discuss how we can adapt your digital marketing strategy.

 

Want to know more on this topic?

We love hearing from you, if you want to know more please complete the form below.

1. What is a platform audit and how does it improve performance?

When you are choosing a piece of software; you expect it to help the growth of your business and be a wise investment. However, if you are not making full use of it, you risk the investment going to waste as it’s not optimised to work to its full potential.

Read more

2. 3 types of customer feedback surveys you should be using

Customer feedback is information that you gather from customers to find how satisfied or dissatisfied they are with your company, products or services. 

Read more

3. bolt is now Heyoo

From today, we’re changing our name to Heyoo.

Read more

4. How to create landing pages that convert

Landing pages are the heart of your website. When used properly, they can be a powerful tool to help you get top quality leads. This guide shows you how to create landing pages that convert. 

Read more

1
2
3
4
Top