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digital marketing with the iOS15 update

How to adapt your marketing to Apple’s iOS15 update

Written by Laura Greenhalgh
Posted on 15 Mar 2022
Time it takes to read: 2 mins

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Apple has released new privacy features within its iOS15 update including Mail Privacy Protection, which has raised eyebrows within the digital marketing community.

How does the update impact you?

When users opt in to Mail Privacy Protection on Apple Mail, it prevents senders from knowing when they open an email and masks their IP address.

This privacy feature could specifically impact how you track open rates and email-based A/B testing.

Our quick guide to adapting to Apple’s iOS15 update

We’ve created a quick guide that explains everything you need to know about Apple’s update and how we’ll adjust your strategy to determine email marketing success.



Want to discuss the iOS15 update in more detail?

bolt will continue to monitor Apple’s privacy updates and how they impact your marketing success.

If you have any questions, book a meeting with us to discuss how we can adapt your digital marketing strategy.


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