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HubSpot content marketing software

Content marketing software you can't live without

Written by Laura Greenhalgh
Posted on 09 Nov 2021
Time it takes to read: 5 mins

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There are thousands of content marketing tools out there that make your content marketing activities more efficient and effective. 

If you’re a seasoned marketer looking for a new tool to improve your content strategy, or you’re just getting started in the content marketing world, these are the top 10 software tools that we can’t live without.

Content marketing platform

HubSpot - When it comes to easy and successful content marketing, HubSpot does it all. Within HubSpot, you can create and control all of your marketing campaigns and data. You can create and publish blog content, improve your SEO and ranking opportunities, track and manage ads, manage social media publishing and performance, and live chat with website visitors. You can pull performance statistics and analytics into reports to continuously monitor and improve your marketing activities. 

As a HubSpot Platinum Partner agency, bolt can help you get the most from HubSpot. We support you in the marketing hub with your full client journey, integrations with systems and marketing channels, and data reporting, to give you true value from your investment.

Search engine optimisation (SEO)

SEMrush - SEMrush has a range of marketing tools but is particularly great for SEO purposes. You can discover millions of keywords and content opportunities, analyse domains’ backlink profiles, run technical audits to uncover SEO recommendations, and track SERP positions daily. You can also track marketing performance, manage your social media channels, and monitor your advertising and PPC campaigns.

Moz - Moz is an all in one SEO tool that gives you everything you could ever need when it comes to optimising your content for search engines. You can conduct keyword research to find difficulty scores and SERP opportunities. Carry out site audits to discover on-page and technical SEO fixes and improvements. Track backlinks and keywords to monitor your SERP rankings, and analyse your site’s performance and domain authority.

Content idea generation

BuzzSumo - We all need help when it comes to generating content ideas. BuzzSumo helps you find content that performs the best for your target audience, including content type, length, platform and time to share. You can browse content topics and trends to spark ideas and find relevant keywords. Research content opportunities by scanning articles and social posts to identify content gaps. Find influencers to support your marketing efforts and generate brand awareness. 

Answer The Public - Answer The Public is a simple but effective way to turn keywords into search queries and topic titles. It uses autocomplete data from Google to generate user searches related to your keywords. Answer The Public offers questions, prepositions, comparisons, alphabeticals and related search terms to help you find the best topics for your audience.

Ubersuggest - Neil Patel’s SEO and content tool shows you which content pieces are ranking the highest for your target keywords. You can see how your competitors are ranking for your keywords and identify gaps in your own content strategy. With these features, you can start creating content that your audience is actually interested in.

Content quality and readability

Hemingway Editor - Making sure your content is written to the highest quality is essential. In Hemingway Editor, you can write or paste your content into the app and it will highlight the text to show you active and passive voice usage, adverbs, hard to read sentences, simpler alternative phrases, and a readability grade. You can edit text where you see relevant and improve the overall readability of your content.

Grammarly - Grammarly is an extension tool that reviews your writing to highlight spelling, grammar, punctuation, clarity, engagement and mistakes. It will suggest replacements for the text it highlights to make sure your writing is mistake-free and reads exceptionally well. Grammarly is incredibly easy to use and helps not just writers, but designers and developers to proofread their work.

Content marketing performance

HubSpot - As we previously mentioned, HubSpot has powerful content performance and analytics capabilities. Because all of your data is in one place, you can create custom dashboards that pull metrics into one easy to view area. With attribution reporting, you can connect every customer interaction with the revenue generated. You can create custom reports to pull your social media, landing page, website, blog and email analytics into one document. 

Google Analytics - Google Analytics is an in-depth software that allows you to track hundreds of website metrics. You can get real-time reports to see how many visitors are using your site and where they’re visiting from. You can find out what devices your audience is using, which channels they’re coming from and what their interests are. View which pages are popular and how long users are staying on your site before leaving. See how your website is converting customers and where users are clicking the most. There is so much data to unlock in Google Analytics that will support your content marketing strategy.

While many of these content marketing software comes with a cost, most offer free versions with comprehensive features to get you started. With a content marketing toolkit as great as this one, you can successfully create, plan, publish and analyse your content to make sure it’s generating leads, brand awareness and ROI for your business.

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