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Compare HubSpot and WordPress: Which CMS is better?

Written by Laura Greenhalgh
Posted on 30 Sep 2021
Time it takes to read: 5 minutes

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A powerful and easy content management system (CMS) is essential for marketers and developers. A CMS enables you to build websites and create content without the need for coding knowledge; the software does it for you. The CMS uses an intuitive interface so you can efficiently create web pages, populate content, and customise the design to your brand.

Choosing the right CMS is crucial for your business growth and the efficiency of your operations. Naturally, there are some key factors you should consider when choosing which CMS software to use. This includes ease of use, speed, flexibility, and scalability. There are two front runners when it comes to CMS software: HubSpot and WordPress.

What is HubSpot CMS?

HubSpot, the customer relationship management (CRM) platform for scaling companies, provides a cloud-based CMS that integrates with all HubSpot software. HubSpot CMS gives marketers and developers the tools they need to create seamless customer experiences and generate business through your website.

What is WordPress?

WordPress is an open-source CMS that gives users a platform to build on with custom solutions. Formerly a simple blog platform, WordPress now powers 40% of all websites online. The simple software is free to install and requires plugins to enable additional features and functionalities.

Comparing the core features of a CMS

1. Blog


HubSpot allows you to create and manage all blogs in blog settings. You can manage language options, URLs, subscriptions and comments. In your blog dashboard, you can see an overview of all of the blog posts you’ve created, published and unpublished. Here you can also find the analytics and performance of each blog post. When it comes to creating a blog post, you can easily add calls to action, videos, images, and copy, as well as meta tags and alt attributes for SEO purposes.


WordPress’ premade themes make it easy for your blog to look great for users. When creating a blog post, WordPress uses a block editor that allows you to create content layouts for your posts. From here, you can categorise your blog posts into sub-categories, and add tags for search engine optimisation purposes. WordPress doesn’t offer blog analytics and performance features.

2. Search engine optimisation (SEO)


HubSpot was built with marketers in mind from the very beginning. HubSpot CMS has comprehensive on-page SEO tools that are integrated into website pages, landing pages and blogs. When creating content, HubSpot will flag up recommendations for SEO to ensure your content is optimised and appears in search results.


WordPress doesn't have out-of-the-box SEO features. It requires installing plugins to get the desired features you need to properly optimise your website and content. To know how well-optimised your website is, you have to run an external site audit which will highlight where your site can be improved.

3. Analytics and performance


HubSpot CMS has a wide range of analytics features built-in so you can measure the performance of your website with ease. You can dig into which content types, sources, and campaigns are driving the most leads to your website. If you have other HubSpot packages, you can integrate your data with the data in your CMS to get deeper performance insights. 


WordPress’ analytics and performance capabilities are limited. You can view simple reporting metrics such as page views and page traffic. Most marketers that use WordPress also use Google Analytics or another performance tool to gather data and build reports. This can be difficult to manage and result in unactionable data that doesn’t speak to one another.

4. Ease of use


HubSpot is incredibly user-friendly. It’s easy to follow even without prior HubSpot experience. The number of built-in tools means there are no plugins or additional features necessary for you to install. HubSpot’s CMS is easy to customise to your brand and requirements, with analytics and SEO recommendations readily available.


When it comes to creating and publishing content, WordPress is very simple and easy to use. Readily available themes mean you can build a professional website without having to understand coding or programming. However, for more additional features, you have to have knowledge of the right plugins to install, maintain and manage.

5. Scalability


HubSpot CMS integrates with all HubSpot software and other third-party systems so all of your data can work and grow as one. This is essential for the efficiency and scalability of your business activity across marketing, sales, RevOps and customer success. As the volume of traffic and leads you receive increases, HubSpot continues to perform well without compromising speed or stability. 


WordPress can support websites with a high volume of traffic, with the right infrastructure in place to support it. This requires knowledge of how to manage the hardware capacity. Plugins can slow down your website and cause bottlenecks which will need to be addressed to maintain a good user experience and site speed. As WordPress has minimal analytics and performance features, the more website traffic and leads your site receives, the more challenging it can become to track all of the relevant metrics.

In summary, HubSpot and WordPress are both powerful and easy to use CMS platforms with advantages when it comes to speed, stability and security. In our experience, HubSpot CMS is the best platform for marketers and developers alike. HubSpot eliminates the need for programming and coding knowledge. It gives marketers full control and flexibility over your content, website and data; making sure your business can achieve its growth goals.

At bolt, we can make sure you’re getting the most out of HubSpot. We help you truly understand the complete HubSpot growth stack, so you can streamline your operations and increase revenue. Contact us to find out how we can help you grow with HubSpot.

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